Probably the biggest challenge for any online retail business, in my opinion, is reaching your customer. Getting the word out there can be an expensive, and sometimes futile endeavour. With most of the advertising I've done so far, I haven't really had a clear idea of how effective it has been, because it's often difficult to track where any new customers have come from. However, the last few days have seen an enormous increase in 'reach', and that is all due to a TV show about ... farming. As you may know, my husband is a pig farmer, and our farm was featured on the iconic TV show Country Calendar on May 2. To be featured on a show like this is such a massive opportunity for any business, and we were very excited to be a part of the series. As the wife of the pig farmer, there was a bit about me too, and so Izzy and Jean Co. received a few seconds of air time on prime time TV. For a small business like mine, this sort of exposure makes a huge impact. So, if you watched Country Calendar and then came to the Izzy and Jean Co. website, thank you, we appreciate your visit!
If you missed the show, you can view it on TVNZ Ondemand. Here is the link:
If you are interested in finding out more about Woody's Free Range Pig Farm, then here is the website:
Thanks from the three of us (Daniel, Claire and Fred)